INTERACTIVE MARKETING ASSOCIATE
McKesson // 9.2013 – Present
- Marketing Automation with Marketo
- Thought Leadership & Event Campaign Management
- Internal & External Website Development
- Marketing Performance Measurement, Analysis, & Optimization
DIGITAL MARKETING MANAGER
Thomson Reuters // 1.2011 – 9.2013
- Digital Marketing Strategy Development & Execution.
- Interactive Marketing Agency Management.
- Search Engine Marketing & Social Media Marketing.
- Microsite Development, Website Project Management, and Website Maintenance.
INTERACTIVE MARKETING MANAGER
AlignAlytics // 12.2009 – 1.2011
- Pay-Per-Click Ad Campaign Development, Management, and Optimization.
- Interactive Media Development.
- Website & Microsite Development, Maintenance, and SEO.
- Email Marketing & Database Management.
- Tradeshow, Event, and Webinar Management.
- Agency Liaison During Company Rebranding.
Sandler Training // 10.2006 – 12.2009
- Developed marketing strategies and campaigns within a budget.
- Cut costs and introduced an Interactive Marketing plan.
- Generated over 1,000 qualified leads for the sales team.
- Increased web activity with YouTube, Twitter, and LinkedIn.
- Created a new website, 100 online videos, 150 e-mails, 10 newsletters, 20 PowerPoints, and coordinated 40 events.
Bloomutoday.com // 7.2004 – 10.2006
- Created an online student community and hyperlocal news website.
- Sold, designed, and developed advertising for the site.
- Developed collaborations with local companies and organizations.
- Continually increased visitor activity using social media.
- Sold the business in November 2006.