About

SCOTT HEMMONS

THIRTY-ONE YEARS YOUNG // B2B DIGITAL MARKETER // PHILADELPHIA PA

Currently, I’m a Digital Marketing Project Manager in Thomson Reuters’ Global Marketing Services Group. I manage the Creative & Interactive Marketing aspects of Global Marketing Campaigns. In 2011 & 2012, I worked in Strategic Marketing managing all Digital Marketing activities for the Life Sciences business unit. I developed the business unit’s first Digital Marketing Strategy and implemented it with a mix of agencies and internal teams.

In 2010, I was an Interactive Marketing Manager at AlignAlytics, a VC-funded B2B software and consulting company. I generated demand through the development and implementation of national marketing campaigns. I used an integrated marketing approach with an emphasis on interactive marketing. I was involved with product launches, online campaigns, and the marketing of B2B products and services.

From 2006-2009, I was the Marketing Director at Sandler Training, a B2B training and consulting company. I developed and implemented a lead generating marketing plan. I brought Sandler Training into the Web 2.0 world. I created a new website, two blogs, and fully produced 100 videos for YouTube. The videos were very effective so I integrated them into various marketing campaigns. I gained a strong following of 2,800 users on Twitter and trained the sales team on how to effectively generate leads with LinkedIn.

In college, I founded bloomutoday.com, an online community and news websites for Bloomsburg University students. I created written and digital content to inform students about life outside of the classroom from listing upcoming events and bar specials to archiving local take-out menus. Using social media, I quickly turned the site into a popular online destination that was relied upon by students as the source for useful information. This was a profitable business that generated revenue through advertising and collaborations with local businesses. In late 2006, I sold bloomutoday.com and it continues to serve student’s needs.

I reside in Montgomery County, PA where I enjoy road & mountain biking.  Currently, I am training for the MS 150 Bike Tour.  My hobbies include photography, attending concerts, and cooking.

Here are some fun #humblebrags about me…

  • I have tracked 4,000 miles of cardio using RunKeeper
  • I have listened to 1,000 hours of podcasts using Stitcher
  • I have built 1,000 PCs and 300 servers
  • I have restored 350 vintage bicycles
  • In 2012, I spent 100 hours at professional workshops, conferences, and panel events
  • I built my first website in 1997
  • I have tweeted 11,000 times
  • In 2012, my LinkedIn profile was in the top 1% of most viewed profiles
  • I have 100% feedback rating on eBay after 12 years
  • I have made 50 websites

Resume

INTERACTIVE MARKETING ASSOCIATE

McKesson // 9.2013 – Present

  • Marketing Automation with Marketo
  • Thought Leadership & Event Campaign Management
  • Internal & External Website Development
  • Marketing Performance Measurement, Analysis, & Optimization

 

DIGITAL MARKETING MANAGER

Thomson Reuters // 1.2011 – 9.2013

  • Digital Marketing Strategy Development & Execution.
  • Interactive Marketing Agency Management.
  • Search Engine Marketing & Social Media Marketing.
  • Microsite Development, Website Project Management, and Website Maintenance.

INTERACTIVE MARKETING MANAGER

AlignAlytics // 12.2009 – 1.2011

  • Pay-Per-Click Ad Campaign Development, Management, and Optimization.
  • Interactive Media Development.
  • Website & Microsite Development, Maintenance, and SEO.
  • Email Marketing & Database Management.
  • Tradeshow, Event, and Webinar Management.
  • Agency Liaison During Company Rebranding.

MARKETING DIRECTOR

Sandler Training // 10.2006 – 12.2009

  • Developed marketing strategies and campaigns within a budget.
  • Cut costs and introduced an Interactive Marketing plan.
  • Generated over 1,000 qualified leads for the sales team.
  • Increased web activity with YouTube, Twitter, and LinkedIn.
  • Created a new website, 100 online videos, 150 e-mails, 10 newsletters, 20 PowerPoints, and coordinated 40 events.

FOUNDER

Bloomutoday.com // 7.2004 – 10.2006

  • Created an online student community and hyperlocal news website.
  • Sold, designed, and developed advertising for the site.
  • Developed collaborations with local companies and organizations.
  • Continually increased visitor activity using social media.
  • Sold the business in November 2006.

Marketing Consulting

B2B Digital Marketing Consulting Services

  • Website Development & Redesign
  • Digital Marketing Strategy
  • Social Media Consulting

Recent Work

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Phone: 215.326.9708