Resume

INTERACTIVE MARKETING ASSOCIATE

McKesson // 9.2013 – Present

  • Marketing Automation with Marketo
  • Thought Leadership & Event Campaign Management
  • Internal & External Website Development
  • Marketing Performance Measurement, Analysis, & Optimization

 

DIGITAL MARKETING MANAGER

Thomson Reuters // 1.2011 – 9.2013

  • Digital Marketing Strategy Development & Execution.
  • Interactive Marketing Agency Management.
  • Search Engine Marketing & Social Media Marketing.
  • Microsite Development, Website Project Management, and Website Maintenance.

INTERACTIVE MARKETING MANAGER

AlignAlytics // 12.2009 – 1.2011

  • Pay-Per-Click Ad Campaign Development, Management, and Optimization.
  • Interactive Media Development.
  • Website & Microsite Development, Maintenance, and SEO.
  • Email Marketing & Database Management.
  • Tradeshow, Event, and Webinar Management.
  • Agency Liaison During Company Rebranding.

MARKETING DIRECTOR

Sandler Training // 10.2006 – 12.2009

  • Developed marketing strategies and campaigns within a budget.
  • Cut costs and introduced an Interactive Marketing plan.
  • Generated over 1,000 qualified leads for the sales team.
  • Increased web activity with YouTube, Twitter, and LinkedIn.
  • Created a new website, 100 online videos, 150 e-mails, 10 newsletters, 20 PowerPoints, and coordinated 40 events.

FOUNDER

Bloomutoday.com // 7.2004 – 10.2006

  • Created an online student community and hyperlocal news website.
  • Sold, designed, and developed advertising for the site.
  • Developed collaborations with local companies and organizations.
  • Continually increased visitor activity using social media.
  • Sold the business in November 2006.

Marketing Consulting

B2B Digital Marketing Consulting Services

  • Website Development & Redesign
  • Digital Marketing Strategy
  • Social Media Consulting

Recent Work

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Phone: 215.326.9708