THIRTY-ONE YEARS YOUNG // B2B DIGITAL MARKETER // PHILADELPHIA PA
Currently, I’m a Digital Marketing Project Manager in Thomson Reuters’ Global Marketing Services Group. I manage the Creative & Interactive Marketing aspects of Global Marketing Campaigns. In 2011 & 2012, I worked in Strategic Marketing managing all Digital Marketing activities for the Life Sciences business unit. I developed the business unit’s first Digital Marketing Strategy and implemented it with a mix of agencies and internal teams.
In 2010, I was an Interactive Marketing Manager at AlignAlytics, a VC-funded B2B software and consulting company. I generated demand through the development and implementation of national marketing campaigns. I used an integrated marketing approach with an emphasis on interactive marketing. I was involved with product launches, online campaigns, and the marketing of B2B products and services.
From 2006-2009, I was the Marketing Director at Sandler Training, a B2B training and consulting company. I developed and implemented a lead generating marketing plan. I brought Sandler Training into the Web 2.0 world. I created a new website, two blogs, and fully produced 100 videos for YouTube. The videos were very effective so I integrated them into various marketing campaigns. I gained a strong following of 2,800 users on Twitter and trained the sales team on how to effectively generate leads with LinkedIn.
In college, I founded bloomutoday.com, an online community and news websites for Bloomsburg University students. I created written and digital content to inform students about life outside of the classroom from listing upcoming events and bar specials to archiving local take-out menus. Using social media, I quickly turned the site into a popular online destination that was relied upon by students as the source for useful information. This was a profitable business that generated revenue through advertising and collaborations with local businesses. In late 2006, I sold bloomutoday.com and it continues to serve student’s needs.
I reside in Montgomery County, PA where I enjoy road & mountain biking. Currently, I am training for the MS 150 Bike Tour. My hobbies include photography, attending concerts, and cooking.
Here are some fun #humblebrags about me…
- I have tracked 4,000 miles of cardio using RunKeeper
- I have listened to 1,000 hours of podcasts using Stitcher
- I have built 1,000 PCs and 300 servers
- I have restored 350 vintage bicycles
- In 2012, I spent 100 hours at professional workshops, conferences, and panel events
- I built my first website in 1997
- I have tweeted 11,000 times
- In 2012, my LinkedIn profile was in the top 1% of most viewed profiles
- I have 100% feedback rating on eBay after 12 years
- I have made 50 websites