About
EDUCATION
Since the beginning of High School, I have focused on Marketing and Technology. In 1997, I enrolled at the North Montco Technical Career Center and spent a quarter of my school day in the Graphic Design program. Here I learned the principles of Graphic Design, Photography, and Desktop Publishing. Using PCs and Apple computer systems, I worked with design programs such as QuarkXPress and Adobe Photoshop & PageMaker (now InDesign) to produce marketing collateral used by the school. At the end of the school year, I was recognized as the program’s ‘Most Outstanding Student.’ Throughout High School, most my elective coursework was technology or business related. This is where I began many of my first Web projects including producing websites for school-related organizations.
I was accepted and enrolled at Bloomsburg University of Pennsylvania majoring in Marketing. I quickly became involved with a number of academic and social activities on campus. I hosted my own radio show, joined and became the Webmaster of a number of organizations including Future Business Leaders, Delta Kappa Epsilon, Interfraternal Council, and Democracy Matters/American Democracy Project.
I was accepted into the Special Topics in Marketing Class where I lead a seven-person team to compete in American Advertising Federation’s National Student Advertising Competition. We created an extensively researched 32-page marketing plan for Yahoo!, targeting the teen demographic.
I was a member of the Student Concert Committee and took on a number of responsibilities involved with booking and promoting a major concert including press relations, promo events, and designing and placing advertising.
PROFESSIONAL INFORMATION
I accepted a work-study position with the College of Liberal Arts as their Webmaster. I was responsible for revamping the website for the College and maintaining it from then on. I assisted and taught others in other departments and organizations related to the College about Web maintenance.
After a few years of enjoying and exploring all that The Town of Bloomsburg and Bloomsburg University had to offer, I created a website for Bloomsburg University students, bloomutoday.com. This was an alternative news source and a directory to more unknown spots in and around campus. I wrote articles and provided content to highlight everything that was offered to the students, from upcoming events to take-out menus. Over the two years I operated the site, it became very popular and relied upon by students as the source for useful information. I sold and designed advertising for the site and had collaborations to promote events, sell tickets for BU Concerts, offer student discounts, and so on. I sold this website soon after graduating.
After college, I became the Marketing Director at a B2B consulting company, Sandler Training, in Lafayette Hill, PA. At this point, this Sandler Training franchise was a 13-year-old company and I was their first full-time employee with a position devoted to marketing. I updated their current system for lead generation and revamped their marketing to give everything a cohesive look and feel.
I have brought the company into the Web 2.0 world. I completely redesigned their current website. I used WordPress to create a New’s blog. I also produced and posted over 100 videos online. I started with hosting them on YouTube and currently host them on the company’s website and integrate them with our various marketing campaigns. I use Twitter (over 2,800 followers, on 25 lists) as an outreach and communication tool. I trained my company to use LinkedIn for connecting with professionals and generating leads. I have used Meetup as a way to tap a community of professionals to attend our free workshops. I utilize Google AdWords Search Marketing Tool to drive traffic to the website and use Google’s Analytics Tool to track and monitor performance. I use content management system (CMS) software to maintain two websites provide by our HQ Company.
In the last 3+ years, I have had a number of highlights. I have generated over 1,000 qualified leads though a number of sources. I had fully managed the process to make Sandler Training an authorized institution for SallieMae Career Training Loans to offer new clients. I have coordinated over 30 events hosted by Sandler Training. T he events ranged from small events with 10 attendees to larger events with over 100 attendees. Typically, over half of the attendees were brought in through my marketing campaigns.
Working for a small company, my responsibilities reached beyond just marketing. I had a hand in tech support, customer service, and assisting with proposals and PowerPoints.
PERSONAL INFORMATION
I reside in the Conshohocken, PA. I enjoy road & mountain biking. In the last few years I have spend time restoring over 250 vintage bicycles. Currently, I am training for the MS 150 Bike Tour. My hobbies include, restoring vintage bicycles, cooking, and gardening.
CONTINUED LEARNING
I keep up with the latest trends in marketing though workshops, panel discussions, Podcamps, and reading. Some of my favorite sources include Mashable, Hubspot’s Blog, Search Engine Journal, MediaPost, AdAge and multiple podcasts.
