DIGITAL MARKETING PROJECT MANAGER
Thomson Reuters // January 2011 – Present
- International Marketing for the #37 Global Brand.
- Digital Marketing Strategy Development & Research.
- Interactive Agency Management.
- Search Engine & Social Media Marketing.
- Microsite Development, Manage M&A Site Transitions, Website Maintenence.
INTERACTIVE MARKETING MANAGER
AlignAlytics // December 2009 – January 2011
- Pay-Per-Click Ad Campaign Development, Management, and Optimization.
- Interactive Media Development.
- Website & Mircrosite Development, Maintenance, and SEO.
- Email Marketing & Database Management.
- Tradeshow, Event, and Webinar Management.
- Agency Liason During Company Rebranding.
MARKETING DIRECTOR
Sandler Training // October 2006 – December 2009
- Developed marketing strategies and campaigns within a budget.
- Cut costs and introduced an Interactive Marketing plan.
- Generated over 1,000 qualified leads for the sales team.
- Increased web activity with YouTube, Twitter, and LinkedIn.
- Created a new website, 100 online videos, 150 e-mails, 10 newsletters, 20 PowerPoints, and coordinated 40 events.
FOUNDER
Bloomutoday.com // July 2004 – November 2006
- Created an online student community and hyperlocal news website.
- Sold, designed, and developed advertising for the site.
- Developed collaborations with local companies and organizations.
- Continually increased visitor activity using social media.
- Sold the business in November 2006.
MARKETING DIRECTOR
WBUQ 91.1 FM // September 2005 – May 2006
- Designed print ads and promo products. Produced radio ads.
- Sold ads and sponsorships. Ensured DJs played ads on-air.
- On-Air Personality/DJ from 2002 – 2006.
WEBMASTER
Bloomsburg University // January 2005 – May 2006
- Created and maintained numerous websites.
- Trained non-technical staff members to maintain websites.
DATABASE INTERN
Kenexa // December 2005 – January 2006
- Created database profiles for candidates.
- Performed reference checks.
INSIDE SALES INTERN
Kenexa // May 2005 – August 2005
- Made over 100 cold calls on a daily basis.
- Qualified leads through phone screening.