Internet Marketing Resume
EDUCATION
Bloomsburg University of Pennsylvania (AACSB Accredited), Bloomsburg, PA, 2006
B.S.B.A., Marketing
EXPERIENCE
INTERACTIVE MARKETING MANAGER | Aline GRC, King of Prussia, PA 2009 – Present
I brought together a number of scattered marketing activities to communicate a consistent message and look. I updated the entire website with current SEO practices and developed a pay-per-click campaign. I coordinated and promoted webinars with PPC and e-mail campaigns.
MARKETING DIRECTOR | Sandler Training, Lafayette Hill, PA, 2006 – 2009
I made significant impact on the company by generating over 1,000 B2B leads and increasing its Web presence while reducing costs. As the sole employee devoted to marketing, I accomplished this with my knowledge and skills using Internet Marketing, SEO, Web Design, E-mail Marketing, Radio Ads, Web Video, Graphic Design, and Event Management.
MARKETING DIRECTOR | 91.1 FM WBUQ, Bloomsburg, PA, 2005 – 2006
I made the most of a very low budget. Put on campus wide events, used Social Networking Sites as promotional tools, and sold advertising.
WEBMASTER | Bloomsburg University, Bloomsburg, PA, 2005 – 2006
I created a new site for the College of Liberal Arts and greatly increased its usability and functionality. I was the go-to Web person. I maintained and enhanced a number of other sites associated with the College.
INTERN | Kenexa, Inc., Wayne, PA, May 2005 – August 2005
I generated leads through making over 100 cold calls on a daily basis. I qualified the candidates through phone screening. I represented our clients to assist in the hiring of nurses.
FOUNDER | Bloomutoday.com, Bloomsburg, PA, 2004 – 2006
The University’s website only had academic content so I created my own site to fill the gap. This website is an online resource guide for student’s social lives. I sold, designed, and developed advertising for the site and developed collaborations with local companies and organizations. I sold this site soon after graduating.
STRENGTHS AND SKILLS
Self-starter, disciplined, mature, self-motivated, and capable of managing multiple projects simultaneously.
Proficient with WordPress, Salesforce.com, HTML & CSS, Google AdWords & Analytics, and iContact, Vertical Response, & MailChimp E-mail Marketing Tools
Adobe: Photoshop, Premiere, Soundbooth, InDesign, Dreamweaver, & Acrobat
Microsoft: Windows, Office, FrontPage, & Publisher
ACTIVITIES
Philadelphia Interactive Marketing Association (present)
Future Business Leaders of America/ Phi Beta Lambda (college)
Bloomsburg Student Concert Committee (college)
American Advertising Federation (college)
